The use of a group dynamic serves a variety of purposes, from social support and educational enhancement, to promotional activities and networking opportunities. To learn more about group facilitation, meeting moderation, and peer support programs, click here.
Whether you measure success in sales dollars, market share, product acceptance or continuing abstinence, peer advocacy can help you attain your goals. With a replicated ability to foster allegiance and change behavior, learn how peer persuasion can make you a better group leader.
Peer persuasion, peer influence or advocacy are functional derivatives of 'Word of Mouth' selling, long recognized as the most effective form of promotion. While many feel that it's a naturally occurring force; truth be told, it can be tamed and put to replicable, scalable, and reliable use.
